This is part of a series of posts summarising key points of different design movements, see A Very Brief Guide To Design Movements – Introduction for more information.
Streamline ‘Moderne’
Can be seen as a branch of the Art Deco movement
1930s
Designs used aerodynamic principles with Art Deco geometric shapes
Practical and simple enough for production in the Great Depression but with luxury, glamorous overtones
Worked with the new desire for speed and efficiency with the rise of cars etc
Pioneered by Norman Bel Geddes with his book ‘Horizons’ (1932) that laid down rules and descriptions of streamlined design
Mainly US based but with European origins in factors like Italian Futurism and German Zeppelins
Gilbert Rhode, Kem Weber, Walter Dorwin Teague, Raymond Loewy
Influenced by the developing aerodynamic technologies in aviation and ballistics
Included pseudo-streamlined vehicles and static objects e.g. refrigerators and clocks
CASE STUDY – Raymond Loewy
Blue Pigeons 
3 thoughts on “A Very Brief Guide To Design Movements – Streamline”